Air France-KLM Group and Accor Group, a leading hospitality brand have partnered in an effort to strengthen their loyalty programs.
Air France–KLM has the Flying Blue program while Accor Hotels operates the Le Club loyalty program. The new partnership offers customers more opportunities to earn and redeem their miles and points.
For the first time in the travel industry, customers will now enjoy a dual reward scheme.
Each time a customer flies on an Air France or KLM flight and spends a night at an Accor Hotels, they stand to earn Flying Blue Miles and Le Club AccorHotels reward points, in a reward scheme dubbed ‘Miles + Points’.
‘Miles + Points’, a first in the European travel industry, is targeting the airlines’ global customer loyalty base. In addition, they can convert miles to points and vice versa. For example, for 4000 Flying Blue Miles, one can get 1000 reward points or convert 2,000 reward points for 1,000 miles.
Air France-KLM CEO Mr. Benjamin Smith says the new partnership with Accor Group allows them to reward customers across more stages of their journey.
“Adding more to add and redeem Flying Blue Miles was a key driver of us developing the ‘Miles + Points’ program. We aim to position Flying Blue as a leading airline loyalty programme by continuing to enrich the customer journey at every step,” said Mr. Smith.
On his part, Mr. Sebastian Bazin, Chairman and Accor CEO , said the new partnership will benefit the company’s most loyal customers.
“This enhanced loyalty program brings together two formidable players in global tourism and rewrites the rules of loyalty building. The radical transformation of Accor’s lifestyle loyalty program, embodied by the future brand ALL – Accor Live Limitless – will bring to life our “augmented hospitality” strategy,” stated Mr. Bazin.
Accor is a global hospitality brand listed at the Paris Stock Exchange. It operates 4,800 hotels, resorts and residences across more than 100 countries and boasts a customer loyalty program with more than 58 million members worldwide.
Air France-KLM Group, comprising Air France, KLM and Transavia, is a leading global aviation brand serving 312 destinations in 116 countries. Its customer loyalty program, Flying Blue Miles, one of the most popular in the world, has over 15 million members.