Bamburi cement has rolled out a revamped and expanded customer reward campaign targeting 1,500 retailers and dealers across the country.
Bamburi Cement ‘Zawadi challenge’ at its 7th season loyalty promotion will see loyal retailers and distributors countrywide win a plethora of awards including vehicles (truck worth Ksh5.3million), international holidays worth over Kshs 600,000, preloaded fuel cards worth Kshs 300,000, School fees, generators, washing machines, motorbikes, fridges, sofasets, 65’’ curved television sets, vehicle tyres and shopping vouchers among others.
Speaking during a luncheon to honor exceptional performance during the recently concluded Phase 6 of the campaign, Bamburi Cement Commercial Director Mr. Geoffrey Ndugwa celebrated the company’s loyal retailers and dealers, who have over the years delivered excellent performance and superb value across the country.
“Zawadi challenge has seen our sales of cement across the country grow significantly, thanks to the unwavering support and dedication of our partners. Indeed, the program has helped us grow our retail presence across the country” said Ndugwa.
Campaign to drive sales
He added: “We launched this campaign over two years ago to encourage our retailers and dealers, who are the first contact with our customers, not only to sell more of our cement products, but also grow their businesses.”
He also thanked the company’s partners, Isuzu East Africa, Sika, Zamara, Mabati Rolling Mills, Equity Bank and Apex Steel and Tusky Supermarket for their support towards the success of the program.
“As the leading cement manufacturer in Kenya and the region, LafargeHolcim, the parent company of Bamburi Cement, will continue to invest in growing our brand and business, as well as deepening our relationships with our stakeholders” he noted.
Winners will be presented with their awards at various ceremonies to be held in different towns across the country which include Nairobi, Nyeri, Kisumu, Mombasa, Nakuru among others.