Coast based journalists have been challenged to take the lead role in fighting drug use among the Coastal Community.
The media practitioners have been further asked to relay relevant information on drug and substance abuse so that they help in quelling the insecurity and social problem in the region.
Anti-drug Organisation Reachout Centre Trust Executive Director Taib Abdulrahman said the role played by the media in shaping the society is immeasurable, urging media personalities to practice the same when it comes to fight drug use among the Coastal communities and especially the youth.
According to Mr. Abdulrahman, if information about drug and substance abuse reaches the grassroots level, communities will be fully informed thus desisting from the vice.
“We have been conducting our quarterly media engagement forum in a bid to equip journalists with relevant information about drugs. This has been very critical in fighting drug addiction among communities in the region,” noted Mr. Taib.
He said partnership between the Organisation and the media has yielded to positive impact in the fight against drug abuse in the Coast region.
“Our main objective is to enhance harm reduction among people who use drugs within the Coast region and these efforts positively impacts the recovery efforts if we fully incorporate journalists in this noble course,” reiterated the renowned anti-drug czar.
He appealed to journalists to become anti-drug ambassadors in the region and beyond so that the fight against drugs, HIV and AIDS within the Coast region can be a success.
The anti-drug lobby has been propagating for universal health for people who use drugs.
It recently conducted it’s second phase of Reachout Media Awards galla dinner where journalists reporting on health and harm reduction were crowned.