Home Lifestyle Entertainment Arimis Milking jelly tops list of what Kenyan ladies love most

Arimis Milking jelly tops list of what Kenyan ladies love most

[Arimis Milking jelly Photo]

Among the top 30 brands loved by Kenyan women, Arimis milking jelly has topped the list.

Other most loved brands include Safaricom, M – Pesa, Equity Bank, Always, Naivas, Menengai, Arimis – Body care products – Petroleum jelly, Airtel, Ariel – Home cleaning products – Detergent, Coca – Cola.

The sampled women also love Vaseline, KCB Bank, DStv, StarTimes, Second – hand clothing.

During the Tuesday forum that was hosted by Citizen TV News Anchor Victoria Rubadiri it was also revealed that 80% of house hold purchase is done by women.

The survey expressed the economic empowerment of women from a purchasing ability point of view and the need for corporates to engage and give opportunities in the development of products and services.

2021 Ipsos survey stated that women play a key role in decision-making at a household level.

The study further disclosed that 69% of women play a vital role in the purchase of products or services used at home.

The top 100 loved brands by women in Kenya is a national study by Ipsos that represents 13 million women in Kenya aged 18 years and above.