The Communications Authority of Kenya (CAK) has rated Citizen Television as the most watched channel in the country.
The latest 2019-2020 Audience Measurement and Industry Trends Report ranks Citizen TV at number one with 48%.
KTN Home come second with 11.9 percent viewership, and Inooro TV also owned by Royal Media Service comes 3rd with 10.4%.
The three according to the research are the most popular free-to-air stations in the country.
Nation Media group owned NTV was listed at number four with a total audience of 10.1 % down from 3rd position in the last CAK audience research report.
[KTN Prime News Anchor Akisa Wandera. Photo/courtesy].
KTN News also owned by the Standard group clinched 5th position with 9.9 %, followed by K24 TV with 6 percent viewership, KBC TV 3.3 %, Ebru TV at position 8 with 3.1pc, Kameme TV owned by MediaMax Network limited comes at position nine with 3 % and Kenya Red Cross Society owned Switch TV with 2.9 percent viewership.
In the past years Citizen TV, KTN, and NTV enjoyed vast viewership as they dominated the viewership.
Citizen TV has since embraced local production that seem to work well with the station
However the rising of online television, vernacular stations and growth of digital space started biting in the share.
[KTN News Anchor Nicholus Wambua getting ready for the ‘Leo Mashinani’ mid-morning swahili news program. Photo/courtesy].
According to the report, viewership in the country peaks during prime time 6 pm – 10 pm because it requires active visual participation which is not possible during the day.
In terms of viewers’ feedback, TV viewers registered overwhelming satisfaction with at least 85 percent.
Radio holds the widest reach with figures showing 56 % in October, 62 % in November and 54 % listenership in the month of December 2019.