The humble, composed, well calculated radio Personality with a commanding radio broadcasting voice Yusuf Zema famously known as ‘Kaka Zema’ has stepped out of the giant Royal Media Service.
Kaka Zema tendered his resignation letter Friday Afternoon after successfully hosting mid-morning show ‘Chapa Kazi’ at Radio Citizen, the country’s number one radio station according to recent IPSOS Synovate research.
However, though his next move is not yet clear, ‘Jambo News Network’ can authoritatively reveal that the renowned radio personality is moving to Mediamax Limited, Milele FM.
Yusuf Zema, well known for his commanding voice on air is a radio presenter without boundaries and can do anything ranging from the newsroom, hosting breakfast show, mid-morning show, entertainment show evening drive and late night show.
He has hosted ‘Jambo Kenya’ program on Radio Citizen, ‘Chapa Kazi, a mid- morning show, ‘Mambo mseto’, the evening drive and late night shows.
He is a darling to many with his well researched entertainment show ‘Rusha roho’ that airs every Sunday evening from 4 pm on Radio Citizen where he plays purely Coastal favourite ‘Taarab’ music.
Kaka Zema who joined the Royal Media Service in 2007 as a Royal media Service owned Bahari FM Radio Presenter later convinced his senior most Bosses that he was way above the bar and landed another extensive assignment at the National radio station Radio Citizen.
[Former Radio Citizen Presenter Yusuf Zema famously known as ‘Kaka Zema’. He is set to join Milele FM]
He has transverse Tanzania and Uganda just to meet his vast audience. In Tanzania he was solemnly on a mission to get any new Taarab track that would be out, indeed the efforts resulted to Yusuf Zema becoming the best East Africa radio Presenter.
Always having his vast Coast audience I being his number one audience, Kaka Zema has never failed them but always visiting and organizing Taarab nights just to unite Tanzanians and Kenyans as well mingle with his diehard fans at the Coast and countrywide.
Indeed media poaching can be compared to the English Premier League transfer window where recently Alex Mwakideu of Standard group owned Radio Maisha swapping studios with Milele FM’s Bill Miya and Mbaruk Mwalimu.
With the state of the art Swahili language, the commanding voice on air, the unrated synergy while presenting any program including sports, and well researched adlibbing information articulated by his fully understanding of his audience, Radio Citizen will suffer major setback.