The newly to be launched Standard group owned radio station Spice FM is set to dislodge the oldest Classic 105 and hot 96 FM.
Spice FM has already attracted a vast audience nationally with its soothing and relaxing playlist that combines the olden and current music.
Romantic blues, rhythm and blues, rock and soul music, a truly beautiful music that targets the listeners of between 25- 55 years
Former Baraka FM Presenters Linda Oriaso and Tom Japanni are said to be behind the Standard group radio venture which now has three radio stations, radio Maisha, Spice FM and Vybez Radio.
After leaving Baraka FM Linda Oriaso later joined the dead radio station Q-FM where actually its frequency 94.4 in Nairobi was bought by Standard group to broadcast Spice FM.
Tom Japanni who is heading the radio department at the Mombasa road based Standard group Centre after he left Baraka FM joined BBC and he later joined the Standard group as the Head of Radio Maisha, a State of art Swahili national radio station which is doing extremely well and has given Radio Citizen a run for its money.
Spice FM to officially begin its programming in early May goes with the taglines, ‘Sugar spice & everything nice’, ‘Good music is timeless’ and ‘80’s leave here’.
[A photo of three radio station logos owned by the Standard group.]
Indeed a stiff competitor for Radio Africa Group owned radio station Classic 105 and Royal media Services owned FM station Hot 96.
Imagine such good old music with a combination of old radio presenters among them Anthony Okonji and Junior Amunga formerly of Metro FM, Angella Angwenyi formerly of Easy FM and Ciku Muiruri formerly of Classic 105 the ‘Bursted’ fame?
However, an insider revealed that Spice FM will never recycle any former radio presenter but will pick fresh talented radio kings and queens who will battle it out with the already flooded radio industry.
Standard Group will also launch Vybez Radio that will play 24 reggae music with slogan ‘Nobody can stop reggae’ to quench the thirst of which former Kenya Broadcasting Cooperation’s sister station Metro FM failed to capitalise.