The Nation Media Group is set to relaunch its Swahili Television channel QTV.
But what’s really new that will make the channel relevant, fresh and with unique approach to news content and analysis to its audience?
What really led to the closure of the channel? Alongside its national radio station Qfm?
In such a come back or a failure to pick in the already flooded media industry, the NMG Management should avoid recycling presenters and news anchors, most of us are tired if seeing the same dull anchors for years.
There are many youthful fresh talents with idea that can take any medium to great heights.
Despite many graduates applying for various vacancies in media houses, their applications end up in dustbins while those without any communication skills and background make it to the big screen and radio stations eventually ending up giving us crap.
Launching or reviving a TV station or a radio station should be pegged on what is the target audience, the content, the personalities to grace our living rooms and the delivery to the audience.
Tribalism and favouritism has been the order of the day in most media houses with fresh talents completely blocked from practicing what they do best, this has forced many media houses to become training grounds for their own competitors.
[Former QTV News anchors and show hosts. Photo/Courtesy].
We know that the Coast region got talent especially in Swahili news anchoring but how many journalists from the region despite having the commanding voice, personality and qualifications have even been shortlisted for their first interview after graduating?
However, former Qtv was the home of best talents among them Nancy Onyancha, and Ken Wariahe who have since joined K24, Leila Mohammed who joined NTV, Rashid Abdallah who also joined NTV and later Citizen TV not leaving out Shadrack Mitti who has since joined KTN News.
With vast talents at the Coast, New Qtv management should be very keen in fair selection of the right TV hosts, news anchors and reporters or else it will close shop before time.