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2,500 women benefits from economic empowerment project

[AWAK Members and Coca-Cola staff pose for a photo with one of the Economic Empowerment Project beneficiary. Photo/Courtesy/March, 29, 2022].

A total of 2,500 will benefit from an Economic Empowerment Project funded by Coca-Cola company.

The project will involve training the women on farming methods by using small portions of land, baking using locally available raw material including Cassava baking flour among other income generating project initiatives funded by the Coca -Cola foundation.

Addressing stakeholders at the Coastal Bottlers Limited plant in Kikambala, Kilifi County, the company’s Public Affairs Communication and Sustainability Manager Pauline Mwaura, said the initiative is aimed at face-lifting the women’s living standards in the county.

She said the targeted women in rural areas will embrace agriculture among other income generating initiatives so as they become self-reliant.

“Through the Coca-Cola Foundation, we have united with the Association of Women in Agriculture Kenya (AWAK) to train women in these livelihood projects so that we fight economic hardships and poverty among the women,” she revealed.

The project is targeting women in Kongowea, in Nyali Sub county and Kisauni and Changamwe Sub Counties.

Already, the project which is in its second phase is ongoing in those areas.

On her part, the AWAK Chairperson Judy Matu said already some women who benefitted from the first phase of the project initiated and are managing their various livelihood initiatives at their localities.

[Association of Women in Agriculture Kenya (AWAK) Chairperson Judy Matu. Photo/Courtesy/March, 29, 2022].

She said some are doing small farming in their small parcels of land and are ripping big after embracing modern farming methods.

“Those doing farming are planting vegetables, among them Sukuma wiki, tomatoes, Amaranth, Capsicum among a range of vegetables that apart from selling, they are also practicing eating healthy,” noted Ms Matu.

Some of the beneficiaries have also indulged in pastry, where they bake drop scones, cakes, bread among other types of pastry.

A beneficiary Margaret Kadogo who benefited from the first phase of the training says she has been managing her baking project enabling her to make ends meet.

[Coastal Bottlers Limited plant Public Affairs Communication and Sustainability Manager Pauline Mwaura (Left) with Virendra Nagori. Photo/Courtesy/March, 29, 2022].

She noted that the program has face-lifted the living standards of women in rural areas and who once lived in acute poverty.

“Some of the beneficiaries are widows and have reaped big from this economic empowerment project,” she said.