LG Electronics East Africa (LG) has rolled out a campaign to educate consumers on emerging trends in TV technology so as to make informed purchase decisions aligned with their needs.
The campaign dubbed ‘How to Choose your TV’ will run for two months and apart from highlighting innovative features of LG’s latest smart TV products, will also educate consumers on how to identify a genuine TV considering the high prevalence of counterfeits in the market.
According to LG Electronics East Africa Managing Director Sa Nyuong Kim, the campaign is targeting consumers buying TVs for both home and business use, and is partly informed by the growing demand for smart appliances due to lifestyle shifts driven by the digital revolution.
“The home entertainment market has changed rapidly as seen in the dramatic evolution of the TV from being just a device that relays images on a screen to a multi-media tool. Hence the accelerating demand for smart televisions as lifestyles shifts alter content consumption,” said Mr. Kim.
He further revealed that the latest LG TVs come with cutting-edge technology designed to fit in with the latest trends in home entertainment and the campaign will therefore mainly focus on getting consumers to understand how such innovative features support their evolving lifestyles.
“The newest range of LG smart TVs comes with advanced technology like artificial intelligence which allows users to perform multiple functions using a single device. The LG AI TV, for instance, allows you to control other smart devices at home besides the immersive viewing experience for movies, sports, drama and music,” he added.
Consumers will have the opportunity to interact with the latest LG TV technologies and seek advice from the company’s technical team on the products that best suit their lifestyles.
In 2019, the Anti-Counterfeit Authority (ACA) seized fake TV sets worth Ksh. 28 million at the Embakasi Inland Container Deport in Nairobi.
A survey by ACA the previous year revealed that fake electrical and electronic goods comprises 15% of all illicit goods circulating in the Kenyan market.
Majority of the counterfeited products are the popular brands hence the move by companies like LG to educate consumers on ways on how to avoid falling prey to unscrupulous vendors.
Since the onset of the coronavirus pandemic, people are increasingly spending time indoors hence greater interest in indoor entertainment technology. A rise in disposable income coupled with a surge in use of high-end appliances are seen as the major trends influencing purchase of smart TVs.
Available data shows that the television segment accounted for about 48 per cent of home appliance sales in Kenya as of 2018.
The How to Choose your TV campaign will focus on the LG OLED, LG NanoCell and LG UHD TVs by showcasing their ability to provide optimal experiences for gaming, sports and movies.