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Mombasa youth to benefit from ‘Grow with Google’ programme

[Google Country Manager Charles Murito addressing partcipants in Mombasa/photo courtesy]

Google has partnered with the Mombasa County Government to train 5,000 youth in Mombasa in Digital Skills as part of their Grow with Google programme.

More than 600,000 Kenyan youth have already been trained since 2016 on how to create effective online strategies, social media marketing and managing time effectively, among other skills.

Through the ‘Grow With Google’ programme, Google has trained job-seekers and businesses in over 100 communities across African countries including South Africa, Nigeria and Kenya.

“As the world becomes increasingly digital, the skills that people need to land great jobs or grow successful businesses are changing. Youth make up 60% of Africa’s unemployed, developing digital entrepreneurship and creating new job opportunities for them is critical to Africa’s transformative growth,” said Google Country Manager Charles Murito.

In targeting communities, Google is partnering with key stakeholders and volunteers to host community launch events, pair communities up to work together based on their level of digital engagement, arrange meet-ups and institute community awards in recognition of their efforts.

“Our initial target of training one million young Africans on digital skills was met in March 2017, and the number extended to 10 million in July 2017,” added Mr. Murito.

By engaging the community level, Google hopes to get more businesses and individuals online and equipped to take advantage of the opportunities the internet presents to them. Google is aiming to drive economic growth in Kenyan communities.

Participants in Kenya will have access to 89 courses offered on the online g.co/digitalskills portal.