Pwani Oil has announced employing new innovations and technical know-how to produce the first ever mass-produced chocolate soap in Africa dubbed Sawa Chocolate.
Embracing modern technology in its soap manufacturing segment, the move is aimed at boosting customer experience and staying ahead of the competition.
Besides, it is informed by the need to offer customers something fresh, fun, quality and affordable which rank high among rising consumer needs. This, even as it seeks to meet growing customer demand for a perfectly formulated soap that lathers well with the skin leaving it moisturized.
A recent survey by Geopoll shows that 49% per cent of soap consumers go for quality as the most preferred aspect that influences their purchase decision. This is followed by price, brand, convenience and packaging.
“What sets Pwani oil apart is our innovation and technical know-how in getting our product ingredients right. This involves getting the right type of equipment and the right people who understand consumer behaviour,” said Pwani Oil Commercial Director Rajul Malde during the launch of a new soap brand dubbed Sawa Chocolate in Nairobi.
With its launch, Sawa Chocolate joins five other existing Sawa soap variants which include Sawa Rose, Sawa Original, Sawa Herbal, Sawa Strawberry, and Sawa Lemon + Honey.
The soap which looks like chocolate and smells like chocolate is the first of its kind, fun, and unique to the market. It took at least 7-8 months to perfect its colour and fragrance.
“The introduction of Sawa Chocolate soap reinforces our brand promise to ensure consumers enjoy their lives using quality superior products at an affordable price. Our commitment and our goal is to ensure that our customers have fun with the amazing varieties that Sawa provides,” said Malde.
He however warned customers not to eat the soap.
Targeting mass users, Sawa Chocolate will be available in the market in 225g with a retail price of Ksh.90.
Rebranded in 2019, Sawa soap has over the years portrayed Pwani oil innovativeness and creativity to stay ahead of the pack.
“As a brand, our focus is the customer, not the competition. It is for this reason that we always anticipate meeting our customer’s needs proactively by innovating and changing to what they want and love,” said Malde.
Sawa chocolate joins a broad portfolio of Pwani Oil life care products range from skincare, and bathing products as well as antibacterial products.