A freelance dance choreographer who also doubles up as an MC and hype man has been named the winner in the just-concluded “Paca Dance Challenge” – a collaboration between LG Electronics and Ubisoft’s Just Dance via TikTok in Kenya.
26-year old James Kimani, a Business Information and Technology student at Strathmore University, was voted winner by fans for his enthralling dance style and creative and fun-filled videos.
Kimani, who is also an LG 100 Club Influencer, takes home the grand prize of an LG NanoCell TV 55 INCH NANO 79 Series from LG’s latest stable of AI-enabled home entertainment solutions.
“I am so excited to have participated in this contest and emerged the winner. From the word go, I was determined to win and so I put my best foot forward. I thank all those who voted for me and also grateful to LG for supporting this contest,” said Kimani.
The “Paca Dance Challenge” is part of LG’s mission to connect and entertain audiences through the power of technology.
In August, LG invited Kenyans music enthusiasts to showcase their best performances.
“This was a unique opportunity for local music enthusiasts to demonstrate their dancing talent. As LG, we are impressed by the level of interest we saw from Kenyans. This is one way of bringing people together socially to share their experiences and enjoy fun moments together,” said Maureen Kemunto Corporate communications manager.
To participate, users were required to post their video on TikTok, using LG’s #SpotOfRhythm Brand Effect. They would then record the video by pressing the red camera icon at the bottom of the official hashtag challenge page. The hashtag #SpotOfRhythm would then be automatically included in their post, complete with a Just Dance coach and track.
Besides the overall winner, other winners during the contest were awarded LG XBOOM Go PN1 Speakers.
Winners were selected based on a combination of likes on their videos at the #SpotOfRhythm microsite, as well as overall creativity and potential to go viral.
The first 50 participants in the competition walked away with a pair of LG TONE Free FN4 earbuds.
During the campaign, users on TikTok had the opportunity to see some of their favourite content creators participating, each performing their unique style to inspire others.