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LG ventures into E-sports

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[LG UltraGear]

Gaming, also known as e-sports has become a huge industry globally expected to hit $1.4 billion in 2021. E-sports refers to competitive online video gaming involving humans and audiences.

The phenomenal growth in e-sports was partly attributed to people spending more time indoors last year due to the health guidelines to prevent the spread of the new coronavirus.

In Kenya, the gaming craze has caught on with a growing number of talented Kenyan professional gamers who initially turned to gaming as a way of socializing.

ResearchandMarkets.com estimates that Africa’s gaming market will grow 12 percent by 2025 fueled by the huge youthful population. Demand for gaming consoles and other devices has been rising.

Gaming has become an integral part of the metaverse, the collection of alternate digital realities where people work, live, play, and socialize in a shared virtual platform.

This is enabled by such innovative technologies as virtual reality and augmented reality to create what Michael Ball, a leading venture capitalist, terms “an extremely connected life.”

Gaming relies on immersion in a computer-generated environment where scenes and objects appear real making the user feel an intrinsic part of the surroundings. The live-streamed gaming market has attracted companies like LG Electronics.

LG UltraGear gaming monitors, metaverse enables fans to play in alternative worlds with the highest screen resolutions and widest color variety, thus enjoying an immersive experience as they socialize.

In June, LG announced the launch of the 32-inch UltraGear monitor 32GP850, expanding LG’s monitor range to 19 models.

LG UltraGear, LG’s OLED, QNED, Mini LED and NanoCell TVs deliver an immersive experience.